A website for a landscaping company that sells the season, not a single mow
A landscaping website has to sell two very different things: a recurring route that runs all season, and a design or install job worth many times a single visit. Those buyers arrive from different searches and need different pages, and the site that mixes them ends up cheap-looking to one and confusing to the other.
The route
The jobs this site is built to win
One page per job worth a truck roll, written so the question is answered before the phone rings.
- 01
Recurring maintenance routes
Route work is sold on what a visit includes and how the season is priced. The page states the visit scope, the season length and how billing works, so the price question is answered before the estimate.
- 02
Design and installation
Install work is a considered purchase with a long look. The page shows finished work properly, explains how a design consultation runs and what a phased build looks like on a real budget.
- 03
Irrigation and drainage
Sprinkler repairs, start-ups and blowouts are seasonal and time-boxed, so the page is built around booking a window rather than describing a service.
- 04
Seasonal and cleanup work
Spring cleanups, leaf removal and snow work each get a page that goes live before the season, because the searches start weeks before the weather does.
- 05
Commercial grounds contracts
Property managers compare vendors on crew size, equipment, insurance and the reporting they get. That page is written for a bid packet, not for a homeowner.
What usually goes wrong
Four faults we keep finding
- Mowing and design work share one page, so the install buyer sees a mowing price and leaves.
- The portfolio is a folder of phone photos with no explanation of what the job involved or what it solved.
- Seasonal pages go up after the season starts, missing the weeks when the searches actually happen.
- There is no way to ask for an estimate that captures the property, so every visit starts with a drive-by.
Property-aware estimate request
Collects the address, the property type and what the visitor actually wants done, with an optional photo upload, so a route estimate can be priced from the desk and a design consultation is booked with the context already in hand.
How enquiry routing worksWhat gets built
The pages in a landscaping build
Included on every plan, from $117 a month, live in as few as 7 days.
- Home
- Weekly and biweekly lawn maintenance
- Landscape design and installation
- Irrigation and drainage
- Seasonal cleanups and snow
- Commercial grounds maintenance
- Project gallery organised by job type
- Request an estimate
Questions
Landscaping questions, answered
01Can one site sell weekly mowing and a full landscape install?
Yes, on separate paths from the top of the navigation. Route work is priced and explained as a season, install work is presented as a project with a consultation, and neither page has to apologise for the other.
02When do seasonal pages go live?
Before the season, on a schedule agreed at onboarding, because the searches for cleanups and snow work start weeks ahead of the weather. Moving them is part of the weekly update work on every plan.
03Can the estimate form take photos of the property?
Yes. An optional upload lets somebody send a picture of the yard or the problem, which is usually the difference between an estimate priced from the desk and a wasted drive.
04How is the gallery organised?
By job type rather than by date, so somebody planning a patio sees patios. Adding finished work is a revision: send the photos through your client portal and they go into the right gallery.
Run more than one trade?
The other five builds
Ready to see it built for your crews?
Plans from $117 a month, plus a $647 one-time build fee invoiced only after your site is live. Live in as few as 7 days.