The quote form goes to an inbox nobody checks after five
A job that could have been booked tonight gets booked by whichever competitor answered first tomorrow.
Built for crews and recurring jobs
A managed, custom-coded website for cleaning and home service companies: live in 7 days, 90+ PageSpeed, weekly updates, researched articles and hosting included, from one monthly fee.
5 revisions a month included. 90+ PageSpeed guaranteed on mobile and desktop.
Every quote request routes into your CRM as it lands

90+
PageSpeed guaranteed
Mobile and desktop
7 days
To go live on Crew Starter
From the onboarding call
5 / mo
Revisions included
Turned around in 2 to 5 working days
$0
Charged before launch
Build fee follows approval
What is actually costing you jobs
Most of these are not visible from the owner's chair. They show up as a call that never came in, or a lead that went to the next company on the list.
A job that could have been booked tonight gets booked by whichever competitor answered first tomorrow.
Search engines have nothing specific to rank, so a customer two towns over never finds you at all.
A customer comparing three companies on their phone closes the tab before your pricing even loads.
A dispatcher spends the call re-quoting a price the website already got wrong.
A homeowner looking for a weekly plan cannot tell if that is even something you offer.
The cost of leaving it
A site that cannot keep up with the business does not fail loudly. It leaks: a quote that went unanswered, a paid click that bounced, a town nobody can find you in. Here is what that looks like on a calendar.
A homeowner comparing three cleaning companies fills in whichever form answers fastest. If yours lands in an inbox nobody opens until the next shift, the job is already booked somewhere else. That is not a marketing problem, it is a routing problem, and it happens every week a site sits unfixed.
Every dollar of local advertising points at a page. If that page is slow on a phone in a parking lot, you pay for the click and lose the visit. Worse, the relevance of the page is part of how the auction prices your next click, so a weak landing page quietly makes the following quarter more expensive too.
A crew starts covering two new suburbs. The site still lists the three towns it launched with. Search engines have nothing to rank for the new areas, so the only companies appearing there are the ones who published a page. A year of that is a year of routes you drive past without a single enquiry.
The fix is not a bigger budget. It is a site that routes a request the moment it arrives, opens fast on the phone it was opened on, and gains a page the week you gain a town. Live in 7 days, with 5 changes a month after that.
Show me what changesThe fix, not just the diagnosis
The signature of every plan
This is what the job status widget on your homepage looks like: your stages, in your own vocabulary, moving the way your crews actually work.
Stages and labels are configured for your operation during onboarding, and changed later inside your 5 revisions a month.
What actually changes
Everything in one plan
A page for every service and every town, built and managed for you.
In every plan
The dispatch board shown above, configured for your services and stages.
In every plan
Registered in your name for as long as your plan is active, or we point yours.
In every plan
Cloudflare hosting with SSL, CDN and DDoS protection, nothing itemised.
In every plan
Every enquiry sent into your CRM or scheduling software by API, Zapier or Make.
In every plan
Weekly updates, revisions and hosting handled by us, so nobody at your company logs in to fix anything.
In every plan
Speed and search, from the same build
Page speed and search visibility are not separate projects. Both come from the same custom-coded pages, the same page architecture, and the same weekly publishing schedule.
90+

If you advertise, speed is a line on the invoice
Every dollar of local advertising points at a page, and two things happen on that page. The obvious one is that a visitor who waits for a slow page on a phone in a parking lot often goes back to the results instead, so you paid for a click you never got a visit from. The less obvious one is that the page affects the price of the next click: Google rates ad quality partly on landing page experience, which is how relevant and useful the page is to the person who clicked, and higher quality ads typically cost less per click than lower quality ones.
We will not put a percentage on that, because what it is worth depends on your competition, your bids and your keywords, and anybody quoting you a number is guessing. What we control is the page: 90+ PageSpeed on mobile and desktop, and a page written for the exact job and town that produced the click rather than one homepage taking every campaign.
Search, answers and AI
Search engines rank pages, answer panels quote sentences, and AI assistants cite sources. They reward different things, so your site is built for all three from the first page.
SEO is the work that makes a page eligible to rank at all, and we do both halves of it.
The technical half is invisible to your customers and decisive to a search engine: crawlable markup, correct status codes, one canonical address per page, an accurate sitemap, and content that is present in the page rather than assembled by a script after it loads. The on-page half is the part people read: one clear heading per page, titles and descriptions written to earn the click, descriptive internal links and real alt text.
Cleaning company SEOLocal organic traffic comes from a job plus a place, so we build a page for each pairing.
Service-area pages are the single biggest lever a cleaning or home service company has in organic search. Each one names the towns and neighbourhoods your crews actually reach, the property types there, the drive time, and the questions that come up in that area, so it is genuinely local rather than one paragraph with the town swapped. Adding a town later is a revision, not a project, and it goes live inside 2 to 5 working days.
Local SEO for cleaning companiesAnswer engine optimisation is writing so a machine can lift your answer cleanly.
Every section on your site opens with a direct answer to its own heading, in the first sentence, before any explanation. Headings are phrased the way a customer asks the question out loud. The questions people really ask are answered in visible blocks on the page and marked up as FAQ data. That structure is what feeds featured snippets, voice results and the answer panel above the blue links.
How the questions get chosenMore customers now ask an assistant before they open a search page, and assistants quote sources they can parse.
We give yours the things that make a site quotable: one consistent business name and service vocabulary everywhere, facts stated plainly instead of dressed up, visible published and updated dates, clean structure that survives being read without styling, and an llms.txt file describing the business and pointing at the pages worth reading. Nobody can guarantee a mention in ChatGPT, Claude, Perplexity or a Google AI Overview, and we do not. What we can do is make your site the easiest one in your market to quote correctly.
See our own llms.txt
Structured data is the machine-readable summary underneath a page. It is what turns a plain blue link into a result carrying your hours, your service area and your questions. We generate it from your real business details, so it can never describe something a visitor cannot see on the page.
What is in each plan
Nothing here is an upsell discovered in month three. This is the whole list, and the only line that is ever added to a monthly invoice is the usage the AI Engine generates on the plans that include it.
$117 / month
The site itself, fully built and fully managed.
$247 / month + usage
Everything in the first plan, plus the AI Engine answering calls, chat and messages.
$597 / month
Everything above, plus the Content Engine publishing for you every week.
Every plan includes the domain, hosting, SSL and 5 revisions a month, turned around within 2 to 5 working days. The $647 build fee is invoiced once, after your site is live and you have approved it.
| Feature and what it fixes | Crew Starter | Dispatch Pro | Fleet Command |
|---|---|---|---|
| Pages that open instantlyA customer standing in a driveway on a weak signal closes the tab before a slow page finishes loading, and calls the next company on the list.You do: Nothing. Speed is measured on every change from our side. | |||
| A page for every job type and every townOne page trying to cover every job and every town ranks for none of them, so the phone only rings for the company that built a page per job.You do: Tell us the towns your crews actually drive to. We write and build the pages. | |||
| Quote requests routed straight into your CRMA quote request that lands in a website inbox nobody checks after five o'clock is a job somebody else booked.You do: Tell us which CRM or scheduling tool your dispatcher works in. | |||
| A live job status widget for your homepageA first-time customer has no way to tell whether their job will be tracked or forgotten between the call and the crew arriving.You do: Nothing. It uses the stage names you already use. | |||
| Weekly updates, not a static sitePrices change, crews get added and towns get dropped, and a site nobody can edit ends up quoting last season.You do: Send the change. No logins, no page builder, no waiting for a developer's free afternoon. | |||
| Researched articles, published on a scheduleA site that launched once and stopped publishing slowly stops being found, and nobody on a crew has time to write.You do: Nothing. Read them if you want to; they publish either way. | |||
| Hosting, security and backups, fully managedHosting invoices, SSL renewals and a plugin update nobody owns are how a working site quietly goes down.You do: Nothing. Nobody at your company logs in to a server. | |||
| The AI Engine: receptionist, chat and follow-upCalls come in while a crew lead is inside a house with a vacuum running, and a missed call at four o'clock is a job booked by somebody else.You do: Approve the answers it gives once during setup. It runs from there. | Not included | ||
| The Content Engine: articles, social posts and reelsSeveral crews across several towns need more published in more places than one person can keep up with.You do: Send photos when you have them. Everything else is produced and scheduled for you. | Not included | Not included | |
| Before and after galleries for completed jobsProof of finished work lives in a social feed nobody scrolls back through, so the page that has to win the job shows nothing.You do: Send finished-job photos through your client portal. | |||
| Found in search, in answers and in AI assistantsBeing invisible in the three places a customer now looks: the search results, the answer box at the top of them, and whatever AI assistant they asked first.You do: Nothing. It is how the pages are built, not an upgrade you add later. | |||
| The legal and accessibility pages your site needsRunning a customer-facing site with no privacy policy, a cookie banner that gates nothing, and forms that collect phone numbers with no consent wording anywhere near them.You do: Read them once and tell us anything that does not match how you actually operate. | |||
| Moving off your current site without losing what it earnedThe fear that a rebuild means a week offline, a lost phone number, and the search rankings the old site spent three years earning.You do: Send us what is worth keeping during onboarding, then approve the launch date. |
Want the long version of any line above? Every feature is explained in full on the features page, and the pricing page sets out the terms.
From invoice to live site
Six lines on one job sheet. Scroll and they tick off in the order they happen, which is the same order your build runs in.
Day 0
By card through Stripe, which starts the plan. The one-time build fee is not charged at this point.
Day 0
Services, service area, crews and where enquiries should land. About fifteen minutes.
Day 1
We fill any gaps, agree the launch date, and begin writing your service and area pages.
In build
Routed by API, Zapier or Make into the software your dispatcher already has open.
Review
Anything you want changed goes in before launch, inside the 5 revisions a month you already have.
Launch
You approve a finished site before the build fee is due. The build fee is never charged on a promise.
The build fee is never charged before your site is live and approved.
Six months from now
Six months after launch the site is not something you think about. That is the point. It has a page for every job and every town you cover, it gained a page each time you gained a route, and the requests it collects arrive complete enough to schedule.
It starts 7 days after the onboarding call. Everything above is the ordinary state of a site that is managed rather than left alone.

The money question
The honest version of the value argument is a list, not a percentage. We will not tell you what return to expect, because we do not know your close rate or your job value. What we can show is exactly what the fee covers and what the countable parts work out at.
Three plans, one build fee
Every plan includes the custom-coded site, hosting and weekly revisions. Dispatch Pro adds the AI Engine; Fleet Command adds the Content Engine on top of that.
Crew Starter
The website, fully managed
$117/ month
plus $647 build fee, invoiced after launch
Best for a single crew getting started
See full detailsDispatch Pro
Everything, plus the AI Engine
$247/ month + usage
plus $647 build fee, invoiced after launch
Best for a growing operation ready for ai follow-up
See full detailsFleet Command
Everything, plus the Content Engine
$597/ month
plus $647 build fee, invoiced after launch
Best for a multi-crew or franchise operation
See full detailsWhat clients tell us
Every quote below names what we built, the kind of business it was built for and the town. Each one comes from a client, in their own words.
Inquiry form and response workflow for property care scheduling
If you only look at the design you miss the best part, which is the inquiry form. It asks for service type, property location and desired frequency before anything is sent, which is the information we used to chase by email. The first message is usually enough to act on now.
Submission acknowledgment and follow-up for property care scheduling
People used to call just to check their property care scheduling form had actually gone through. Now the sender gets a summary, the next step in plain language, and a way to correct mistakes. Duplicate submissions have dropped away almost completely.
Inquiry categories and guided navigation for property care scheduling
I appreciated being asked to separate new property care scheduling requests from ongoing conversations. Visitors choose what they are doing first, and each choice leads to a fit-for-purpose form. Returning customers no longer repeat the whole form to ask one question.
Inquiry assignment and staff handover for property care scheduling
Property care scheduling messages used to belong to everyone, which meant they belonged to no one. Ownership is visible now, and cover no longer requires reading someone's entire inbox. Vacation cover stopped being an archaeological exercise.
Form usability and error handling for property care scheduling
The property care scheduling form used to punish anyone who missed one answer. It points at exactly what needs fixing and preserves everything else. Abandoned half-completed submissions have become rare.
What you are protected on
A guarantee with the conditions hidden is a marketing line. These are the terms as they are actually written, including the parts that are not in your favour.
The $647 one-time build fee is raised only once your site is live and you have told us you are happy with it. Nothing about the build is charged up front.
Monthly fees start when the plan starts. The build fee follows approval.
We guarantee a 90 or higher score on mobile and desktop, measured the way search engines measure it. If a page drops below it after a change we make, fixing it is our job and it does not use one of your revisions.
Measured on the pages we build and manage.
One request can be "update the price" or "build three new town pages, here is the copy". Both count as one. Everything is completed within 2 to 5 working days, whatever the size.
Unused requests do not roll over. A sixth in the same month is $20, flat.
The domain is registered in your name and the words and photos on the site are yours. If you leave, tell us where to send the domain and we transfer it at no charge.
No hostage fee, no export charge, no waiting period.
Email us and say you want to cancel. With at least 2 business days' notice before your next invoice date, no further invoice is raised and the site runs to the end of the month you have paid for.
Business hours are 9:00 to 17:00 Central Time, Monday to Friday. All sales are final; see the refund policy.

Where we work
Everything is remote and everything is written for your market, so where your crews drive matters far more than where we sit. Most of the companies we build for run routes in Texas, Florida, California, Georgia and Arizona and the other states below, and the site is built around the towns on their schedule rather than a region on a map.
Not listed? It makes no difference to the build. These are simply where most of our current work sits, and they are named so you can see we understand the markets rather than because we only serve them.
See the dispatch board on your own site
Plans from $117 a month. Live in as few as 7 days. No build fee before your site is live.
Book a demoThe comparison you are already making
Every one of these has a full page behind it, including the part where we say when the other option is the better choice. There are 10 of them.
We could just build it ourselves on a builder.
You could, and if five pages covers your whole service area you probably should. The question is who opens the editor the Tuesday a price changes, and who builds the page for the town your new crew started covering. A builder does not answer that; it hands it to you.
Wix comparedOur nephew built the current one and it was free.
A free build is the cheap part. What a site costs is the months it spends out of date because the person who built it is busy. Everything here is 5 change requests a month, any size, live within 2 to 5 working days, with no favour to ask.
Hiring a freelancer comparedWe already pay an agency. Is this a second bill for the same thing?
No. An agency buys media and reads the numbers. We build and run the pages that media lands on. Most of our clients keep both, and the pages usually make the agency's job easier rather than competing with it.
A marketing agency comparedWe already have GoHighLevel and it does websites.
It does, and if your whole operation lives there, that convenience is real. Keep the CRM, the pipeline and the funnels. The argument is only about the public site, and only once your service area needs more pages than anybody wants to build by hand.
GoHighLevel comparedWhat if it does not work and we are stuck?
The domain is registered in your name, the content is yours, and we transfer the domain free if you leave. The $647 build fee is only invoiced after your site is live and you have approved it. There is nothing to be stuck in.
What you are protected onHonestly, we could just do nothing for another year.
That is a real option and plenty of companies take it. It costs the quote that went unanswered on a Friday night, the paid clicks that bounced on a slow page, and the towns your crews drive through without a single enquiry. None of it shows up on an invoice, which is exactly why it is easy to keep choosing.
See every comparisonBefore you book a demo
A fully managed website built for a cleaning or home service company: custom-coded pages, a page for each service and each town you serve, a quote form routed into your CRM, managed hosting, a free domain, and weekly revisions. There is nothing itemised on top, other than the $647 one-time build fee invoiced after launch and, on Dispatch Pro and Fleet Command, the AI and content add-ons.
7 days on Crew Starter, 10 on Dispatch Pro while the AI agents are trained, and 15 on Fleet Command with the content engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner you are live.
Crew Starter is the site itself: fast pages, service and area pages, the quote form, hosting and weekly updates. Dispatch Pro adds the AI Engine, an AI receptionist, site chat and SMS follow-up trained on your business. Fleet Command adds the Content Engine on top of that: three articles a week instead of two, social posts, reels and a managed Google Business Profile. Every plan includes the same core site and hosting.
You fill in the onboarding form and submit it. It asks for your services, the towns you serve, your crews, your domain and where enquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
Both, and they are not separable. Technical SEO is part of how the pages are built: crawlable markup, correct status codes, one canonical address per page, an accurate sitemap index, and content that is in the page rather than assembled by a script afterwards. On-page SEO is part of how they are written: one clear heading per page, titles and descriptions written for the click, descriptive internal links and real alt text. The ongoing part is the service and area pages plus the articles, which publish every week on every plan.
Local searches are a job plus a place, so we build a page for each pairing: recurring residential cleaning in one named town, office cleaning in the next, move-out cleaning near a named campus. Each one names the neighbourhoods your crews actually reach, the property types there and the questions that come up locally, which is why it ranks where one general services page does not. Adding a town later is a change request, live within 2 to 5 working days.
We build the new site alongside your current one and switch your domain over only once the new site is live and approved, so there is no gap where nothing is online. Your current site can be taken down, redirected to preserve any search rankings it has, or left as is, depending on what you tell us during onboarding.
You pay the monthly fee for the tier you choose up front: $117, $247 plus AI usage, or $597 a month. The $647 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.
Have a longer question? Read the full FAQ.
Plans from $117 a month, plus a $647 one-time build fee invoiced only after your site is live. Live in as few as 7 days.
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