A website for a heating and cooling company built around the season you are in
A heating and cooling website has two busy seasons and one quiet one, and it has to sell something different in each. In the rush it sells a repair visit and an honest wait time. In the shoulder season it sells system replacement and maintenance agreements, which are the jobs that carry the year.
The route
The jobs this site is built to win
One page per job worth a truck roll, written so the question is answered before the phone rings.
- 01
Repair and no-cool calls
In a heat wave the only questions are whether you can come, when, and what the visit costs. The page answers all three above the fold and everything else waits.
- 02
System replacement
Replacement is researched for weeks. The page compares equipment types in plain language, explains what sizing actually depends on, and sets expectations for an in-home assessment instead of quoting a number.
- 03
Heat pumps and electrification
Heat pump buyers arrive with questions from somewhere else. The page answers the cold-weather question directly, covers backup heat and explains what changes about the electrical side of the house.
- 04
Maintenance agreements
A maintenance plan is a subscription, so it gets a page written like one: what each visit includes, what a member gets that a caller does not, and how to join without a phone call.
- 05
Commercial and light commercial
Rooftop units and property accounts are sold on response windows and planned maintenance schedules. That page speaks to a facilities budget, not to a homeowner.
What usually goes wrong
Four faults we keep finding
- The site sells cooling all year, so the furnace pages are invisible in the month they are needed.
- There is no page for a maintenance plan, so the highest-margin product is sold only by technicians standing in a hallway.
- Financing is mentioned once in a banner and never explained on the replacement page where the question is asked.
- A no-cool call and a replacement enquiry land in the same inbox in the same format, so the urgent one waits its turn.
Seasonal front section and split intake
The top of the home page swaps between cooling and heating on a schedule you set, and the intake form separates a no-cool call from a replacement enquiry so the urgent one is flagged the moment it arrives.
How enquiry routing worksWhat gets built
The pages in a hvac build
Included on every plan, from $117 a month, live in as few as 7 days.
- Home with a seasonal front section
- Air conditioning repair
- Heating repair
- System replacement and installation
- Heat pumps
- Maintenance agreements
- Commercial and light commercial
- Request service
Questions
HVAC questions, answered
01Can the home page change with the season?
Yes. The front section swaps between cooling and heating on dates you set, so the furnace pages lead in the month they are searched instead of sitting three clicks down.
02Can we sell maintenance plans from the site?
The plan gets its own page written like a subscription, stating what each visit includes and what a member gets that a caller does not, and the sign-up routes into whatever you use to bill it.
03How do urgent calls get separated from replacement enquiries?
The intake form asks whether the system is running at all. A no-cool or no-heat answer is flagged and routed differently from a replacement enquiry, which can safely wait for a scheduled call back.
04Do you write the financing page?
We write the plain-language explanation and link it to whichever lender you already use. We do not present terms we cannot verify with you first.
Run more than one trade?
The other five builds
Ready to see it built for your crews?
Plans from $117 a month, plus a $647 one-time build fee invoiced only after your site is live. Live in as few as 7 days.