Frequently asked questions

A fully managed website built for a cleaning or home service company: custom-coded pages, a page for each service and each town you serve, a quote form routed into your CRM, managed hosting, a free domain, and weekly revisions. There is nothing itemised on top, other than the $647 one-time build fee invoiced after launch and, on Dispatch Pro and Fleet Command, the AI and content add-ons.

7 days on Crew Starter, 10 on Dispatch Pro while the AI agents are trained, and 15 on Fleet Command with the content engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner you are live.

Crew Starter is the site itself: fast pages, service and area pages, the quote form, hosting and weekly updates. Dispatch Pro adds the AI Engine, an AI receptionist, site chat and SMS follow-up trained on your business. Fleet Command adds the Content Engine on top of that: three articles a week instead of two, social posts, reels and a managed Google Business Profile. Every plan includes the same core site and hosting.

Both, and they are not separable. Technical SEO is part of how the pages are built: crawlable markup, correct status codes, one canonical address per page, an accurate sitemap index, and content that is in the page rather than assembled by a script afterwards. On-page SEO is part of how they are written: one clear heading per page, titles and descriptions written for the click, descriptive internal links and real alt text. The ongoing part is the service and area pages plus the articles, which publish every week on every plan.

Local searches are a job plus a place, so we build a page for each pairing: recurring residential cleaning in one named town, office cleaning in the next, move-out cleaning near a named campus. Each one names the neighbourhoods your crews actually reach, the property types there and the questions that come up locally, which is why it ranks where one general services page does not. Adding a town later is a change request, live within 2 to 5 working days.

Answer engine optimisation is writing so a machine can lift your answer cleanly into a featured snippet, a voice result or the panel above the blue links. In practice it means every section opens with a direct answer to its own heading in the first sentence, headings are phrased the way customers ask the question out loud, and real questions are answered in visible blocks marked up as FAQ data. It matters because a customer who gets the answer from your page is already comparing you to whoever else appeared there.

Nobody can guarantee that, and anybody who does is guessing. What we can do is make your site the easiest one in your market to quote correctly: one consistent business name and service vocabulary everywhere, facts stated plainly rather than dressed up, visible published and updated dates, structure that survives being read without styling, and an llms.txt file describing the business and pointing at the pages worth reading. Assistants cite sources they can parse and verify.

It can help, and the mechanism is documented rather than guessed at. Google rates ad quality partly on landing page experience, which is how relevant and useful your page is to the person who clicked, and higher quality ads typically cost less per click than lower quality ones. Nobody can promise a specific reduction, because that depends on your competition, your bids and your keywords. What we control is the page: 90+ PageSpeed on mobile and desktop, and content that actually matches the search that produced the click, so fewer of the visits you paid for leave before the page finishes loading.

Every page carries the JSON-LD a search engine expects for that kind of page: Organization and LocalBusiness for the business itself with your service area, Service on each service page, FAQPage wherever questions are visible, and BreadcrumbList on anything below the top level. Review markup is added once you have real reviews to show. It is generated from your business details rather than hand-typed, so it cannot describe something a visitor cannot see, which is both a search engine rule and the reason hand-typed schema drifts within a month.

A realistic window is 3 to 5 months for the service and area pages to start producing enquiries, and it depends on how competitive your towns are and what your current site has already earned. Speed and structure are immediate on launch day. Rankings are the part that compounds, which is why the articles and the new pages keep publishing rather than stopping after the build.

All of the United States. Everything is remote and everything is written for your market, so where your crews drive matters far more than where we sit. Most of the companies we build for run routes in Texas, Florida, California, Georgia and Arizona and other high-density states, which is simply where most of our current work is rather than a limit on who we take.

Send it as a change request and we build the page. A new town is one request. A new state with several towns is still one request, because there is no limit on how much goes into a single one. Everything is live within 2 to 5 working days.

No, and you should be suspicious of anyone who says yes. A page for a town your crews rarely reach is a thin page that helps nobody and can drag on the rest of the site. We work out the real list with you on the onboarding call, based on where your crews actually go and what people there actually search for.

Yes, and multi-state operations are one of the cases the structure handles best. Each market gets its own pages and its own areas, all inside one site with one place to request a change, rather than several half-finished sites nobody owns.

Topics your customers actually search before booking a job: how a recurring cleaning plan is priced, what to expect from a move-out clean, how to prepare for a post-construction cleanup, and similar practical questions in the cleaning and home service space. Each article is 2,500 to 3,200 words and cites its sources, and it links back into your own service and area pages so new content strengthens the pages that convert.

Named editorial personas with published bio pages, not an anonymous feed. 2 articles a week publish on Crew Starter and Dispatch Pro, and 3 a week on Fleet Command as part of the Content Engine. Every statistic in every article links to the source it came from; we never invent a figure to make an article sound more authoritative.

No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage and no surprise line item in month four.

We monitor uptime and handle platform updates and security patching, so this is on us rather than something you discover from a customer. If a fix is needed outside a scheduled revision, we raise and resolve it from our side and you see it reflected in your client portal rather than an invoice.

We build the new site alongside your current one and switch your domain over only once the new site is live and approved, so there is no gap where nothing is online. Your current site can be taken down, redirected to preserve any search rankings it has, or left as is, depending on what you tell us during onboarding.

Your phone number, email address and any booking links you already share stay the same unless you ask us to change them. The main visible change is the site itself: faster pages, clearer service and area pages, and a quote form that routes straight into your scheduling system instead of an inbox.

Yes, where they are worth keeping. Send us what you have during onboarding, service descriptions, photos of finished jobs, existing pricing, and we rebuild it into the new site's structure rather than starting from a blank page. Anything outdated, such as an area you no longer serve, gets flagged rather than carried forward automatically.