Holt Jernigan
Cleaning Operations Web Strategist, Columbus, OH
Holt spent a decade around dispatch boards and route sheets before moving into web strategy, and it shows in how he writes: every page recommendation ties back to a job actually getting booked and a crew actually getting there. He focuses on quote forms, service-area pages and the handoff between a website and the software that runs the schedule. Holt is a fictional persona and holds no professional licenses.
Holt Jernigan is an editorial persona writing for ServiceProSites. Personas hold no professional licenses and nothing they write is advice for a specific situation.
Writes about
Articles
- Fast On The Phone In A Driveway: Speed For Trade WebsitesWhy a trade website is judged on a weak phone connection, what actually makes it slow, and the handful of decisions that fix it for good.Read the article
- The Emergency Service Page That Actually Gets The CallWhat belongs on an emergency page for a plumber, electrician or HVAC company, in the order a person standing in water will read it.Read the article
- Service Area Pages That Rank: One Page Per Town, Built ProperlyHow to build a page for every town your trucks already cover without producing thin, duplicated pages that a search engine ignores or penalises.Read the article
- The Cleaning Company Quote Form That Actually Books the JobWhy most cleaning company website forms lose jobs to slow follow up, and how routing a quote request straight into your CRM changes response time.Read the article
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