Holt Jernigan

Holt spent a decade around dispatch boards and route sheets before moving into web strategy, and it shows in how he writes: every page recommendation ties back to a job actually getting booked and a crew actually getting there. He focuses on quote forms, service-area pages and the handoff between a website and the software that runs the schedule. Holt is a fictional persona and holds no professional licenses.

Holt Jernigan is an editorial persona writing for ServiceProSites. Personas hold no professional licenses and nothing they write is advice for a specific situation.